Bare’s Story

Bare Organic Tan was founded in 2012 on the shores of Australia by Alex Roder. Before launching the brand, Alex built her expertise in the spray tanning industry while working in Los Angeles, California. She later moved to Australia to be with her partner, Abe, and after years of experimenting with different tanning products, she set out to create a formula that stood apart from the rest.

Drawing on her deep knowledge of tanning and beauty, Alex collaborated with a chemist to develop a unique, sugar-based tanning solution. Designed to deliver a rich, deep brown color, Bare Tan is free from harsh odors and perfumes. Infused with aloe vera and nourishing botanicals, it helps maintain hydration and prevents skin from drying out.

After perfecting her formula, Alex and Abe returned to the U.S., settling in San Diego, where Alex began growing Bare Tan. She started by offering mobile spray tans and working from home, steadily building a loyal clientele. Her dedication and expertise eventually led to the opening of the beloved Bare Tan studio in Del Mar, where clients continue to enjoy her signature, high-quality tans.